Introducing KEEP by UWM: AI-Generated Refinance Offers to Help Brokers Retain Past Clients

Industry-leading technology gives UWM partners competitive edge amid refi boom

Pontiac, September 11, 2024 – United Wholesale Mortgage (UWM), the #1 overall mortgage lender in America, released KEEP, an industry-leading technology that utilizes AI to send pre-validated refinance opportunities as soon as a borrower is able to obtain meaningful savings on their monthly payment, streamlining the speed and efficiency of the mortgage process for both borrowers and UWM’s broker partners.

When a refi market hits, one of the biggest challenges loan originators face is staying in front of their past clients and competing with the substantial budgets and aggressive marketing tactics of large banks and retail lenders. KEEP alleviates that pressure and helps brokers KEEP their past clients.

The KEEP system continuously checks and validates multiple borrower data points on previously closed loans to identify which borrowers across the country are eligible for impactful savings on their monthly mortgage payment.

Once the system identifies that a borrower can save on their monthly mortgage payment, UWM’s KEEP technology will automatically communicate these savings to them through an email that provides a link to an easy-to-complete application. If borrowers have specific questions regarding rates or loan terms, they will be connected with their mortgage broker who can walk them through additional options.

“The refi boom is here, and we know there are millions of borrowers who will benefit from a refinance right now,” said Mat Ishbia, president and CEO at UWM. “At UWM, we’re doing everything we can to help independent mortgage brokers across the country retain the clients they’ve worked so hard to build trust with, especially at a time when retail competitors and large servicers are intensely working to solicit them. KEEP’s proprietary technology will create the easiest refi process ever — providing opportunity to the broker and significant savings to the borrower. It gives brokers the competitive edge they need to succeed in this market and further solidifies why the wholesale channel is the best place for consumers to get a mortgage and loan originators to work.”

Additional information on KEEP can be found here.

UWM supports independent mortgage brokers with industry-leading training, technology and service. For more information on how to sign up as a broker with UWM, visit uwm.com.