Good. Better. Broker.

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker., your go-to source for expert advice from the best in the industry.

Harnessing the Power of Technology to Build a Consumer-Direct Business Model

In mortgages or any business, you want to be where the customer is. How can loan originators put themselves in position to be found when borrowers search online for a mortgage? Tune into Episode 73 of Good. Better. Broker. as we talk with a tech-savvy mortgage broker whose systems prioritize customer acquisition and retention.

In this episode of the Good. Better. Broker. podcast, you’ll learn strategies for implementing a successful customer-direct business model.

In this episode, we discuss ...

• 1:28 – what the customer experience means to Amir
• 2:48 – how Amir’s love of technology impacts his business strategy
• 3:35 – Amir’s biggest priorities as a broker-owner
• 4:51 – how Amir learned how to build technology systems
• 6:37 – why Amir thinks customer acquisition is the toughest part of the mortgage business
• 7:41 – Amir’s perspective on lead generation
• 9:26 – managing volume while nurturing a client base
• 10:48 – why brokers are set up to succeed in lead generation
• 12:15 – how Amir built his technology platform the way he did
• 15:01 – why it’s important to take advantage of automation
• 16:43 – how Amir’s system helps his originators with talk time
• 18:37 – Amir’s message to others considering a consumer-direct business model
• 20:26 – how the NAR settlement will impact lead flow

Resources Mentioned in This Episode:

• Salesforce

Meet The Guests In This Episode

Amir Nurani

Amir Nurani entered the home loan business in 2004 on the broker side, gaining extensive experience and insight into the industry. After spending 10 years in the private lending and banking space, he transitioned back to the wholesale channel in 2020 and launched his company, Left Coast Leaders, Inc., in 2022. Built on a strong foundation of integrating a consumer-direct model, Left Coast Leaders places a heavy emphasis on this approach. As the head of Left Coast Leaders, Inc., Amir integrates cutting-edge technology into the customer experience, ensuring a seamless and efficient process for his clients. His extensive industry knowledge, combined with his innovative approach, makes him a trusted and reliable partner in the home loan market.