Good. Better. Broker.

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker., your go-to source for expert advice from the best in the industry.

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Everything Mortgage Loan Originators Need to Know About Getting Positive Reviews

For any business or product, positive reviews can be a big boost to business. The opposite can also be true for negative reviews. How can mortgage brokers earn good reviews and avoid the bad ones? Listen to Episode #83 of Good. Better. Broker. as we talk with a 20+ year industry veteran who explains what she does to receive five-star reviews.

In this episode of the Good. Better. Broker. podcast, you’ll learn the how, why and when of asking borrowers for reviews.

In this episode, we discuss ...

  • 2:13 – how Kelly goes about getting online reviews
  • 2:53 – how Kelly gets calls from borrowers who find her on Google®
  • 3:56 – Kelly’s brand as the “Michigan Mortgage Mom”
  • 5:03 – how the Review Me tool helps Kelly
  • 6:07 – when to ask for a review
  • 7:03 – why it’s ok to ask for reviews at the beginning of the process
  • 8:08 – why reviews from first-time homebuyers are so valuable
  • 9:27 – using QR codes for reviews
  • 10:24 – quality over quantity when it comes to reviews
  • 11:50 – focusing on education to earn reviews
  • 15:29 – elements of Kelly’s loan process that help earn good reviews
  • 17:03 – Kelly’s strategy to be a resource for her real estate agents
  • 19:20 – why providing value leads to good reviews
  • 21:01 – attending open houses to help real estate agents

Resources Mentioned in This Episode:

Meet The Guests In This Episode

Kelly Belcher

Kelly Belcher, also known as the “Michigan Mortgage Mom,” is a dedicated mortgage broker serving clients throughout Michigan. With a career that began in 2001 while she was still in high school, Kelly has built a robust foundation in the mortgage industry. She transitioned from mortgage processing to full-time sales in 2015 and has since developed a reputation for exceptional client care. Kelly prides herself on treating each client as if they are her only one, a commitment that has helped her thrive in a referral-based business model. Her approach combines personalized attention with cutting-edge technology and competitive rates, ensuring that each client is well-informed and well-served. Looking to the future, Kelly is excited about the prospect of expanding her business and is aiming to build a team of like-minded “Michigan Mortgage Moms” to further extend her reach and impact.

   

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