Good. Better. Broker.

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker., your go-to source for expert advice from the best in the industry.

Chasing Relationships with Real Estate Agents Instead of Loans is a Sustainable Way to Grow

Five years ago, Ian Twaddle was a 100 percent online refi guy with zero real estate agent relationships. Today, nearly 90% of his business comes from purchases and he’s “obsessed” with helping his real estate partners. How can mortgage loan originators make sure they’re top of mind with every real estate agent in their market? Listen to episode #61 of Good. Better. Broker. as Ian explains how he shifted his strategy and saw his business take off in the process.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to ensure your real estate partners are blown away by the level of service you provide.

In this episode, we discuss ...

• 1:36 – Ian’s shift from focusing on refinances to purchase business
• 3:13 – Why Ian accumulates as many real estate agent relationships as he can
• 3:47 – Ian’s approach when meeting with a new real estate agent
• 5:05 – Why Ian treats the listing agent like the buyer’s agent
• 6:13 – How Ian gets real estate agents to let their guard down
• 7:00 – Ian’s strategy for email communication with his agents
• 7:57 – How Ian makes sure all parties are impressed by the end of the transaction
• 9:01 – Ian’s story of impressing an agent by answering his phone
• 10:59 – The importance of knowing a real estate agent’s pain points
• 11:47 – Advice for other LOs on building relationships with real estate agents

Meet The Guests In This Episode

Ian Twaddle

With more than 15 years of experience in the mortgage industry, Ian has become one of UMortgage’s top producers by approaching his clients with positive energy and an upbeat attitude. He ranked #955 in the 2023 Scotsman Guide rankings and has earned his place as a top 1% LO in each of the last three years. In 2023, Ian utilized his approachable nature and motivational skills to offer clear, tactical takeaways as a coach to fellow UMortgage LOs for its ‘Level Up’ sales coaching platform. With prior experience in direct-to-consumer and broker channels, Ian offers a fresh perspective on the mortgage process for the clients he serves and the LOs he interacts with.