Good. Better. Broker.

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker., your go-to source for expert advice from the best in the industry.

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Build a Successful Broker Shop by Mentoring, Engaging and Motivating Loan Originators

After nearly 3 decades in the mortgage business, Craig Good is embracing the opportunity to pay all his knowledge forward. In the process, he’s helping build a broker shop that is growing every year. How can mortgage brokers set their originators up for short- and long-term success? Listen to Episode 77 of Good. Better. Broker. as we find out the mindset it takes to succeed in a commission-only job.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to scale your business by being boots on the ground with your originators.

In this episode, we discuss ...

  • 1:46 – Craig’s leadership style
  • 2:30 – how Craig keeps his company’s originators motivated
  • 4:10 – Dovetail’s onboarding process
  • 5:10 – how Craig keeps originators engaged
  • 6:26 – recruiting younger and inexperienced loan originators
  • 7:32 – why having a mix of experienced and inexperienced LOs works well
  • 9:22 – how Dovetail’s investment in technology has impacted growth
  • 11:40 – navigating tripping points in the loan process
  • 13:11 - what it takes to succeed in a commission-only job
  • 14:45 – how the company’s values contribute to its production
  • 17:08 – the importance of bringing younger people into the business
  • 18:51 – Craig’s advice for leaders on scaling successfully

Resources Mentioned in This Episode:

Meet The Guests In This Episode

Craig Good

Craig Good is an independent mortgage broker who has been in the industry for over three decades. He is focused on providing a 5-star client experience as well as coaching his team to do the same. During his time in the business, Craig has navigated a considerable amount of disruption and changing industry landscapes. Dovetail Mortgage, the company that he leads with a co-founder, is known for “transparency, communication and ease!” Craig’s positive nature is contagious, and he teaches strategies that help LOs and real estate agents alike take this unconventional approach to expand their business. He measures himself in the lives he changes, versus production and income milestones.

   

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