Good. Better. Broker.

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker., your go-to source for expert advice from the best in the industry.

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How Being Unapologetically Yourself Wins Borrowers Over and Sets You Up for Referrals

Mixing business with your personal life isn’t for everybody, but it can be a differentiator in earning a client’s trust. What can mortgage brokers do to personalize every interaction with a borrower? Listen to Episode #85 of Good. Better. Broker. as we talk with a mortgage broker who builds relationships by getting to know her clients and, just as importantly, letting her clients get to know her.

In this episode of the Good. Better. Broker. podcast, you’ll learn why being authentic and transparent with borrowers leads to repeat business and referrals.

In this episode, we discuss ...

  • 1:28 – how Lauren personalizes interactions with her borrowers
  • 2:09 – how this approach helped Lauren to not have to pay for leads
  • 3:37 – Lauren’s closing gift baskets
  • 4:29 – the point in the loan process when Lauren gets to know clients personally
  • 5:36 – how Lauren keeps track of her clients’ personal details
  • 6:12 – handwritten notes
  • 6:51 – personalized Christmas ornaments
  • 8:29 – reaction from clients to a personalized gift
  • 9:06 – why Lauren allows clients to get to know her on a personal level
  • 10:37 – how transparency allows Lauren to set expectations with clients
  • 12:32 – Lauren’s approach to social media content
  • 15:00 – how social media opens doors with real estate agents
  • 16:42 – how Lauren’s approach helps her grow organically
  • 18:23 – advice for other mortgage brokers on social media content

Resources Mentioned in This Episode:

Meet The Guests In This Episode

Lauren DuVall

Lauren DuVall is an independent mortgage broker in Michigan. She has been in business since 2018 and became a broker-owner in May of 2024. Lauren worked in retail for 5 years before opening her own brokerage. She prides herself on serving others and making her clients’ mortgage experience as positive and smooth as it can be. Lauren’s motto in life and in business is ‘by being honest, transparent and authentically yourself, you can make a true difference in the lives of those around you every day.’ Lauren is the proud mom of 3 children and she enjoys being present with them thanks to the flexibility of her career as an independent mortgage broker.

 

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